Chinese social media
Nowadays, no one can deny the importance of being active on social media and China’s no exception. With over 650 million active social networking users across all social media platforms, China boasts the world’s largest and most engaged social media environment. More and more businesses are leveraging the power of social networking to reach new customers and drive more revenue, but your mere presence on social media isn’t enough – you need to engage on that platform.
Social content creation
Countless companies use social media to promote their products, services and general “greatness”. Here’s the thing though – your competitors also think they’re great. Over promotional content makes a lot of noise and that noise could eventually cause your potential customers to tune out. Communicating with customers on social media requires engaging material and high-quality content that’s relevant to your target audience. We study the social behavior of your potential customers to create content that’s tailored to their wants and needs and consistent with the brand image you put forth.
As important as engaging content may be, it will go unnoticed if you haven’t got a community to engage with. Fortunately for you, our WeChat and Weibo specialists are skilled at executing online and offline social activations that build communities. From WeChat activations in the form of H5 games and competitions to O2O marketing campaigns that leverage referral and reward mechanisms, we’ve got extensive experience in deploying a range of community building techniques that are proven to get results.
Connecting with potential customers through key influencers and opinion leaders has been a standard marketing practice for some time now – and even more so in China. Chinese consumers’ buying decisions tend to be heavily influenced by trend setters and reaching out to potential customers through social media influencers is one of the most effective ways to gain their trust. We work closely with a wide range of Chinese key influencers in a variety of niche markets to promote your business in way that appeals to your audience.