Our Case Studies

WeChat, Social CRM & Mini Program Campaign

Maison Routin approached us as they wanted to expand the 1883 Syrups brand to a business-to-business audience in China, including professional baristas, restaurants, and hotels. It was important that we helped 1883 reach a level that meant it was directly competing against rival businesses, such as DaVinci and Maison Monin.

Tmall Management & Promotion, WeChat & Online Reputation

Elevant came to Sekkei Digital Group for help as they needed to activate their sales on their Tmall flagship store, their only sales channel available. Our task was to properly activate the Elevant brand by building up their brand awareness on social media, educating potential customers on the brand mantra and products on offer, and improving the community around the brand on their social and eCommerce platforms.

WeChat Management & WeChat Store

Duckhorn was keen to be present in China through local wine importers. However, they were unsure about the steps they needed to take to achieve this goal. Our goal was to properly activate Duckhorn as a brand in China by educating and building a community in both their social and eCommerce platforms.

Drupal Website Development

When Tederic approached us, the task was simple. We needed to use our extensive web development expertise to redevelop the Tederic website using Drupal 9. Tederic had identified that their previous website was somewhat outdated and required a complete overhaul to have a more modern and fresh feel, as well as meet SEO standards. 

On-Site & Off-Site Baidu SEO

Merck’s aim when linking up with Sekkei Digital Group was to help develop their brand awareness and bring more visibility to its product, MSD Manuals, and to bring more traffic to the company website. There were two main ways that we planned on achieving this goal: Baidu SEO Starter Pack and Baidu SEO Campaigns, including Content Marketing and Backlinks.

WordPress Website Development

Rivermead Islands needed to develop their new brand. The goal was to create a new website for the brand and garner more visibility while also attracting students to book rooms in the newly developed community buildings. To develop a successful website, we decided to split this into two key phases.

Baidu Advertising Campaigns

Moxa reached out to Sekkei Digital Group to take over their Baidu SEM account and help them create a new campaign strategy that would attract more leads and increase conversion rates. The first thing we wanted to focus on was optimizing the entire account while also focusing most of our attention on some necessary basic setup works that we had identified as missing. 

WeChat & Little Red Book Social Media Management

VEJA welcomed Sekkei Digital Group on board to increase visibility and construct a solid foundation for growth in the China market. Sekkei Digital Group specifically worked with Chinese social media platforms Weibo and WeChat to strengthen market presence and engagement.

Baidu SEO Campaigns

Sugiyama, also known as Sugiyama Hospital, approached Sekkei Digital Group to help them in bringing more organic traffic to their website, getting their keywords ranking, and ultimately attracting more visitors to their Chinese online store as they look to expand their reach.

KOL campaign creation, O2O social media activation

Sennheiser Gaming had a goal for their products to make a splash in the China market, Sekkei Digital Group decided to focus on Chinese KOLs. After developing positive relationships with several KOLs who had a large influence on the Chinese gaming community, Sennheiser Gaming saw social media engagement double over the course of one year.

​China-focused Web Localization

Focal approached Sekkei Digital Group with aim to introduce the brand to the Chinese market. Focal needed their website and marketing content to be compatible with the Chinese business environment. Sekkei Digital Group broke down Focal’s requests into a 3-step plan and implemented it successfully.

Web Design & Development

Hayco launched their new website to a mixed response. Appearance, structure, presentation of content, and navigation all had to be re-thought. Most pressing, however, was user engagement—Hayco’s website was missing its “wow” factor, and potential clients were noticing.

Baidu Search Advertising

The UNSW Global approached Sekkei Digital Group to help promote their new Engineering and Science diploma. We combined a few strategies to help spread UNSW Global’s message while also reducing the campaigns CPC and maximize conversions on Baidu.

WeChat & Weibo Management, KOL campaigns

Lil-Lets approached Sekkei Digital Group to support them in developing a strong presence in China. Using Chinese social media, our strategy was to build trust with Lil-Lets’ users, fostering strong relationships with them, using the power of recommendation to grow the brand in an organic and authentic way.

Social Media Strategy, JD Gaming Collaboration

As Sennheiser already had a high quality user base in other countries, Sekkei Digital Group has helped them to develop their presence in China, raising brand awareness and informing the Chinese audience of their products by synchronizing online and offline traffic to ensure that as many people as possible are aware of the brand. 

UX Optimization

Noerden, a promising startup that specializes in smart devices for healthy living, partnered with Sekkei Digital Group to create a website that would incorporate their vision of fitness, style and technology. SDG took the effort to truly learn about Noerden’s goals and asked the right questions to understand the brand and visual language needed to fit Noerden’s needs.

Localizing & Expanding Gaming Presence In China

Nekki wanted to strengthen their user engagement and create an even larger fan base presence in China. Sekkei Digital Group developed a range of strategic approaches, including an all-encompassing social media strategy to effectively promote Shadow Fight 3. Through establishing unique content, engaging with fans, and facilitating interactive competition, SDG had all the essential tools to fully submerge Nekki into the Chinese digital landscape.

On-Site And Off-Site Baidu SEO Analysis And Implementation

MACOMS contacted Sekkei Digital Group with the goal to increase Baidu organic and overall traffic on their Chinese site without cannibalizing traffic on the global site. That way, visitors can easily search for product parts, technologies and better reach out to engineers from China.

Social Media Strategy, Event Promotion

Ab-Inbev approached Sekkei Digital Group to help boost awareness in this increasingly active market. As Ab-Inbev was not looking for a massive marketing campaign at this stage, SDG focused on creating a streamlined social media campaign and on-brand creative assets to promote the Shanghai Oktoberfest event on WeChat, boost awareness of the brand and its various products.

Social Activations To Conquer The Chinese Wine Market

When Rioja first approached us, they were looking to develop their business in China. In order to generate engagement on Chinese social media platforms, we published regular content related to the Rioja Wine brand and its products. We then took things a step further by creating online and offline user activations that enabled Rioja Wine to entertain and grow its online community.

Chinese Social Media Management & Promotion

Ubisoft approached us as they wanted to enlarge product awareness on Chinese social media platforms. From trending topics to new game releases and everything in between, our copywriters created content that generates engagement on WeChat and Weibo. We also developed user activations and KOL communication outreaches to entertain and grow Ubisoft’s online community.

Increasing Online Visibility Through Effective SEO

Istituto Marangoni’s objective was to increase the number of visits to their website. Working on their two websites: the Shanghai Training Center and the worldwide group’s website, we work exclusively for the Chinese Market which implies SEO and SEM on Baidu, directly managed by our Chinese digital experts.

Social Media Maintenance & H5 Animation

Jones Lang LaSalle trusted us with the responsibility of maintaining and animating their Chinese social media presence. We manage JLL’s social activities on WeChat & Weibo, publishing daily articles and updates and leveraging the influence of industry KOLs to generate exposure for the brand. We also develop creative H5 games and quizzes that we promote during offline events.

Increasing Online Visibility Through Effective SEO

IFA Paris called on Sekkei Digital Group to take its digital brand presence to the next level. We first entirely re-thought & re-built the website and its domain name. The design, its navigation and overall user experience has been revamped to focus on increasing user conversion rates. The on-going & long term SEO work we’ve put in has dramatically increased their worldwide ranking.

Introducing The Concept Of Psychomotricity To China

ISRP called on Sekkei Digital Group to assist them in their expansion into the Chinese market. ISRP and the concept of psychomotricity were initially unknown in China, meaning that we had to introduce psychomotricity in a way that Chinese consumers would understand while adapting the ISRP brand to this new market.

Launching A Brand New Ubisoft WeChat Store At China Joy

While working on Ubisoft social media platforms, we constantly receive messages from fans asking where they can buy game figurines. For that reason, we reached out to our network of game-focused key opinion leaders and leveraged their substantial follower base to ensure that Ubisoft fans were encouraged to come to China Joy or at the very least to check out the new WeChat Store.

Leveraging KOL To Maximise Reach On Social Media

Coop reached out to Sekkei Digital Group with the aim to promote their brand without forgetting the primary objective of generating business activity, each of our social media activations on Weibo and WeChat are accompanied by a link or QR code that redirects to their E-commerce store.

Increasing Online Visibility Through Effective SEO

Oriental Dreamworks partnered with Sekkei Digital Group in an aim to enhance their brand awareness in China and gain greater local exposure for their movies. We created of a consistent multi-channel digital strategy that included social activations, search engine optimizations and the development of a brand new, easily-customizable and modern website.

Localized Drupal Website Development

St Michel approached us in the hope that we could therefore expand their business and tailor their brand to Chinese consumers through the creation of their first localized website in China. Our strategy was based on 3 main pillars: Chinese localization, UX Design and Drupal development.

Baidu API-Enabled Interactive Map

Sodexo required our services to enhance the online visibility of both affiliation systems (Sodexo Meal Pass and Tung Pass) in China and to provide their customers with an easy way to localize the selected restaurants that are part of them. In an aim to allow users to easily localize Sodexo’s affiliate partners, we developed an interactive and dynamic map synchronized with the Baidu API.

Website Revamp & Customized App On IOS And Android

Santoni called upon us to give a trendier image to their brand, develop a community platform within their existing website and build a dedicated mobile app for iOS and Android. This included the use of UX design to improve the website’s information architecture as well as visual identity to redesign the website without losing the Santoni spirit.

Building And Maintaining Digital Presence In China

When Yellow Tail first approached us, their brand was already relatively known in China. That being said, they didn’t have an actual digital presence that they could call their own and most of what was being said about them online was user-generated. The objective was therefore clear, they wanted to promote their products through Chinese digital channels and regain control of their online reputation.

Promoting To Chinese Consumers Through Baidu SEO Optimizations

Roche had already developed a China-oriented website dedicated to their Shanghai-based pharmaceutical site when they first approached us. Our job was to improve their search engine rankings, bring them further visibility on Baidu & ultimately increase the amount of traffic to the site.

WeChat, Social CRM & Mini Program Campaign

Maison Routin approached us as they wanted to expand the 1883 Syrups brand to a business-to-business audience in China, including professional baristas, restaurants, and hotels. It was important that we helped 1883 reach a level that meant it was directly competing against rival businesses, such as DaVinci and Maison Monin.

Tmall Management & Promotion, WeChat & Online Reputation

Elevant came to Sekkei Digital Group for help as they needed to activate their sales on their Tmall flagship store, their only sales channel available. Our task was to properly activate the Elevant brand by building up their brand awareness on social media, educating potential customers on the brand mantra and products on offer, and improving the community around the brand on their social and eCommerce platforms.

WeChat Management & WeChat Store

Duckhorn was keen to be present in China through local wine importers. However, they were unsure about the steps they needed to take to achieve this goal. Our goal was to properly activate Duckhorn as a brand in China by educating and building a community in both their social and eCommerce platforms.

Drupal Website Development

When Tederic approached us, the task was simple. We needed to use our extensive web development expertise to redevelop the Tederic website using Drupal 9. Tederic had identified that their previous website was somewhat outdated and required a complete overhaul to have a more modern and fresh feel, as well as meet SEO standards. 

On-Site & Off-Site Baidu SEO

Merck’s aim when linking up with Sekkei Digital Group was to help develop their brand awareness and bring more visibility to its product, MSD Manuals, and to bring more traffic to the company website. There were two main ways that we planned on achieving this goal: Baidu SEO Starter Pack and Baidu SEO Campaigns, including Content Marketing and Backlinks.

WordPress Website Development

Rivermead Islands needed to develop their new brand. The goal was to create a new website for the brand and garner more visibility while also attracting students to book rooms in the newly developed community buildings. To develop a successful website, we decided to split this into two key phases.

Baidu Advertising Campaigns

Moxa reached out to Sekkei Digital Group to take over their Baidu SEM account and help them create a new campaign strategy that would attract more leads and increase conversion rates. The first thing we wanted to focus on was optimizing the entire account while also focusing most of our attention on some necessary basic setup works that we had identified as missing. 

WeChat & Little Red Book Social Media Management

VEJA welcomed Sekkei Digital Group on board to increase visibility and construct a solid foundation for growth in the China market. Sekkei Digital Group specifically worked with Chinese social media platforms Weibo and WeChat to strengthen market presence and engagement.

Baidu SEO Campaigns

Sugiyama, also known as Sugiyama Hospital, approached Sekkei Digital Group to help them in bringing more organic traffic to their website, getting their keywords ranking, and ultimately attracting more visitors to their Chinese online store as they look to expand their reach.

KOL campaign creation, O2O social media activation

Sennheiser Gaming had a goal for their products to make a splash in the China market, Sekkei Digital Group decided to focus on Chinese KOLs. After developing positive relationships with several KOLs who had a large influence on the Chinese gaming community, Sennheiser Gaming saw social media engagement double over the course of one year.

​China-focused Web Localization

Focal approached Sekkei Digital Group with aim to introduce the brand to the Chinese market. Focal needed their website and marketing content to be compatible with the Chinese business environment. Sekkei Digital Group broke down Focal’s requests into a 3-step plan and implemented it successfully.

Web Design & Development

Hayco launched their new website to a mixed response. Appearance, structure, presentation of content, and navigation all had to be re-thought. Most pressing, however, was user engagement—Hayco’s website was missing its “wow” factor, and potential clients were noticing.

Baidu Search Advertising

The UNSW Global approached Sekkei Digital Group to help promote their new Engineering and Science diploma. We combined a few strategies to help spread UNSW Global’s message while also reducing the campaigns CPC and maximize conversions on Baidu.

WeChat & Weibo Management, KOL campaigns

Lil-Lets approached Sekkei Digital Group to support them in developing a strong presence in China. Using Chinese social media, our strategy was to build trust with Lil-Lets’ users, fostering strong relationships with them, using the power of recommendation to grow the brand in an organic and authentic way.

Social Media Strategy, JD Gaming Collaboration

As Sennheiser already had a high quality user base in other countries, Sekkei Digital Group has helped them to develop their presence in China, raising brand awareness and informing the Chinese audience of their products by synchronizing online and offline traffic to ensure that as many people as possible are aware of the brand. 

UX Optimization

Noerden, a promising startup that specializes in smart devices for healthy living, partnered with Sekkei Digital Group to create a website that would incorporate their vision of fitness, style and technology. SDG took the effort to truly learn about Noerden’s goals and asked the right questions to understand the brand and visual language needed to fit Noerden’s needs.

Localizing & Expanding Gaming Presence In China

Nekki wanted to strengthen their user engagement and create an even larger fan base presence in China. Sekkei Digital Group developed a range of strategic approaches, including an all-encompassing social media strategy to effectively promote Shadow Fight 3. Through establishing unique content, engaging with fans, and facilitating interactive competition, SDG had all the essential tools to fully submerge Nekki into the Chinese digital landscape.

On-Site And Off-Site Baidu SEO Analysis And Implementation

MACOMS contacted Sekkei Digital Group with the goal to increase Baidu organic and overall traffic on their Chinese site without cannibalizing traffic on the global site. That way, visitors can easily search for product parts, technologies and better reach out to engineers from China.

Social Media Strategy, Event Promotion

Ab-Inbev approached Sekkei Digital Group to help boost awareness in this increasingly active market. As Ab-Inbev was not looking for a massive marketing campaign at this stage, SDG focused on creating a streamlined social media campaign and on-brand creative assets to promote the Shanghai Oktoberfest event on WeChat, boost awareness of the brand and its various products.

Social Activations To Conquer The Chinese Wine Market

When Rioja first approached us, they were looking to develop their business in China. In order to generate engagement on Chinese social media platforms, we published regular content related to the Rioja Wine brand and its products. We then took things a step further by creating online and offline user activations that enabled Rioja Wine to entertain and grow its online community.

Chinese Social Media Management & Promotion

Ubisoft approached us as they wanted to enlarge product awareness on Chinese social media platforms. From trending topics to new game releases and everything in between, our copywriters created content that generates engagement on WeChat and Weibo. We also developed user activations and KOL communication outreaches to entertain and grow Ubisoft’s online community.

Increasing Online Visibility Through Effective SEO

Istituto Marangoni’s objective was to increase the number of visits to their website. Working on their two websites: the Shanghai Training Center and the worldwide group’s website, we work exclusively for the Chinese Market which implies SEO and SEM on Baidu, directly managed by our Chinese digital experts.

Social Media Maintenance & H5 Animation

Jones Lang LaSalle trusted us with the responsibility of maintaining and animating their Chinese social media presence. We manage JLL’s social activities on WeChat & Weibo, publishing daily articles and updates and leveraging the influence of industry KOLs to generate exposure for the brand. We also develop creative H5 games and quizzes that we promote during offline events.

Increasing Online Visibility Through Effective SEO

IFA Paris called on Sekkei Digital Group to take its digital brand presence to the next level. We first entirely re-thought & re-built the website and its domain name. The design, its navigation and overall user experience has been revamped to focus on increasing user conversion rates. The on-going & long term SEO work we’ve put in has dramatically increased their worldwide ranking.

Introducing The Concept Of Psychomotricity To China

ISRP called on Sekkei Digital Group to assist them in their expansion into the Chinese market. ISRP and the concept of psychomotricity were initially unknown in China, meaning that we had to introduce psychomotricity in a way that Chinese consumers would understand while adapting the ISRP brand to this new market.

Launching A Brand New Ubisoft WeChat Store At China Joy

While working on Ubisoft social media platforms, we constantly receive messages from fans asking where they can buy game figurines. For that reason, we reached out to our network of game-focused key opinion leaders and leveraged their substantial follower base to ensure that Ubisoft fans were encouraged to come to China Joy or at the very least to check out the new WeChat Store.

Leveraging KOL To Maximise Reach On Social Media

Coop reached out to Sekkei Digital Group with the aim to promote their brand without forgetting the primary objective of generating business activity, each of our social media activations on Weibo and WeChat are accompanied by a link or QR code that redirects to their E-commerce store.

Increasing Online Visibility Through Effective SEO

Oriental Dreamworks partnered with Sekkei Digital Group in an aim to enhance their brand awareness in China and gain greater local exposure for their movies. We created of a consistent multi-channel digital strategy that included social activations, search engine optimizations and the development of a brand new, easily-customizable and modern website.

Localized Drupal Website Development

St Michel approached us in the hope that we could therefore expand their business and tailor their brand to Chinese consumers through the creation of their first localized website in China. Our strategy was based on 3 main pillars: Chinese localization, UX Design and Drupal development.

Baidu API-Enabled Interactive Map

Sodexo required our services to enhance the online visibility of both affiliation systems (Sodexo Meal Pass and Tung Pass) in China and to provide their customers with an easy way to localize the selected restaurants that are part of them. In an aim to allow users to easily localize Sodexo’s affiliate partners, we developed an interactive and dynamic map synchronized with the Baidu API.

Website Revamp & Customized App On IOS And Android

Santoni called upon us to give a trendier image to their brand, develop a community platform within their existing website and build a dedicated mobile app for iOS and Android. This included the use of UX design to improve the website’s information architecture as well as visual identity to redesign the website without losing the Santoni spirit.

Building And Maintaining Digital Presence In China

When Yellow Tail first approached us, their brand was already relatively known in China. That being said, they didn’t have an actual digital presence that they could call their own and most of what was being said about them online was user-generated. The objective was therefore clear, they wanted to promote their products through Chinese digital channels and regain control of their online reputation.

Promoting To Chinese Consumers Through Baidu SEO Optimizations

Roche had already developed a China-oriented website dedicated to their Shanghai-based pharmaceutical site when they first approached us. Our job was to improve their search engine rankings, bring them further visibility on Baidu & ultimately increase the amount of traffic to the site.

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