KOLMarketing
HARNESSING INFLUENCERS WHERE IT MATTERS
A Key Opinion Leader (KOL) or influencer is a powerful channel to generate viral and engaging content for building credibility to your brand, products and services in China. Given the unique social media landscape and hyper-competition, KOLs give brands the ability to build trust in a way that traditional advertising cannot offer on its own. We dig deep into our extensive network of social media influencers to place your brand at the heart of your target audience to achieve your business goals.
Creative Strategy
We have a deep understanding that the KOL industry is fragmented, noisy, and very competitive. That’s why provide insights and innovations along with the latest technology to bring creative and social marketing campaigns to life.
- Content Guidelines
- Campaign Concept Development
- Production & Editing
Influencer Targeting
Nous accompagnons les marques afin de créer d’authentiques connexions avec leurs nouvelles audiences en élaborant des partenariats avec des influenceurs de grande qualité. Nous identifions les KOL les plus en adéquation avec votre marque et votre budget, et nous les activons afin de créer avec eux une véritable expérience immersive pour les utilisateurs.
- Influencer Identification
- Influencer Search
- Fraud Prevention
Influencer Outreach & Campaign Management
We’ll plan and execute campaigns in cooperation with selected KOLs. With our purely data-driven approach, we track progress and report performances for full-time campaign optimization. All of our campaigns are goal-specific.
- KPI Collection
- On-Site KOL Management
- Campaign Optimization
- Reports & Network Development
