IFA - International Fashion Academy
Enhancing IFA's online visibility through effective SEO
The Back Story
IFA Paris called on Sekkei Studio to take its digital brand presence to the next level. With this goal in mind, IFA Paris wanted to reposition its brand in order to become a worldwide reference and improve its website so as to increase visibility and user conversion rates.
What we did
In order to reposition their brand, IFA Paris’ website and its domain name have been entirely re-thought & re-built. The website design, its navigation and overall user experience has been revamped to focus on increasing user conversion rates. The on-going & long term SEO work we’ve put in has dramatically increased their worldwide ranking..
Revamp
The first task was to completely revamp the website, using great design adapted to the targeted audience from different countries around the world. Working closely with IFA’s Paris team, our design team created an awesome website.
Domain name
The school needed to change its brand positioning from IFA-EDU.FR to IFA-PARIS.COM, emphasizing the historical brand name IFA Paris. Already declined in 3 different languages, the challenge was to keep the traffic by redirecting the whole online visibility… referral-by-referral, page-by-page.
Search engine optimization
Alongside the huge redirection phase, we optimized the IFA Paris websites for Google and Baidu. For the last three years we have made IFA Paris websites constantly visible on search engine result pages (SERP) via many groups of keywords.
