Tmall Global Shopping Festival 2015 achieved $11 billion!

Tmall Global Shopping Festival – Biggest online “Black Friday” shopping day in history

$11 billion sales in “Singles Day”

Alibaba’s Tmall, the Chinese equivalent of Amazon, has made another record over $11 billion online shopping in one day. In the US there’s Black Friday, but in China, the yearly biggest online discounts come on November 11 aks “Singles Day (11.11)”.

It has been 7 years since Alibaba started online discounts festival in 2009. In 2014, Tmall achieved ¥57.1 1 billion ($8.97 billion), 1.6 times as in 2013. So it won’t surprise that much they make it ¥91.22 billion ($11 billion) this year.

Sales evolution of Tmall Double 11 from 2009 to 2015

Of course, there are other platforms that also provide 11.11 discounts. Pitifully, all other channels together only share 25.8%, even less than 29.06% in 2014. To be honest, Alibaba is well deserved its leading position in E-commerce.

Crazy sale speed at Tmall online shopping festival

sale speed of 2014 and 2015 Tmall Singles Day Festival

According to survey from, China’s average yearly wage is 56,339 CNY. Tmall’s sale on “Singles Day” has taken over 1.62 million people’s yearly salary, among which Yun Ma could get 370 million CNY.

But Tmall has passed the festival to China’s express companies in the coming few weeks. It is reported that 497 million orders have been created, resulting another peak of 140 million daily deliveries (1,620 per second). Assuming that you are one of the Qins (亲), you can experience the happiness together with another 1600 people.

Ranking data of Tmall Global Shopping Festival 2015

Moreover, users in Guangdong, Zhejiang, Jiangsu, Shanghai and Beijing may find their happiness are much slower than in other places. This is because they are in the top 5 cities during Tmall Global Shopping Festival.

* Below is a ranking of sale in Mobile, Mother & Care, Home appliances categories on “Singles Day” of China E-commerce platform.

Top 10 sales province of 2015 Tmall Double 11

Sales Top 5 in mobile, mother-care and home appliances categories of 2015 Tmall shopping day

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David Henriques

Digital entrepreneur and co-founder of Sekkei Studio, a digital marketing agency in Shanghai, Paris and Hong Kong. More than 10 years of experience in helping the communication of foreign companies in China.

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