THX’s new website has been released
Founded by George Lucas 30 years ago and recognised by audiences around the globe, THX is synonymous with the design and certification of world-class cinemas and recording studios, premium audio systems for home and automotive applications, high definition displays and multi-media systems. THX develops and licenses IP and new technologies for audio and video applications.
THX called upon Sekkei Studio to develop their responsive website in order to promote their brand in China. We developed their website by closely following THX’s style guide.
We had to create a design that matches with THX’s core values: inquisitive, obsessive and explosive. We adapted their color palette reflecting modern sophistication into an airy and elegant design. We also reintegrated “THX splash” symbol of a flow of imagination and the gold standard THX always strives today.
We worked on THX’s 2 websites: the first one is the corporate website destined to showcase THX certified products, localize official retailers on Google Map as well as THX certified installers. The second one is a portal dedicated to retailers containing official videos, THX logos and sales guides.
We synchronised those two websites so as to when a shop wishes to become an official retailer, it can directly appear on the corporate website after validation.
Sekkei Studio carried out the following services:
Click here to see the new website.