Weibo Archive

David Henriques
Native advertising

When it comes to native advertising, timelines are carefully curated, news channels are simply structured, and social media platforms are perfectly personalized, delivering ads in just the right place to build genuine exposure. Chinese consumers tend to be enticed by products and services that provide a certain level of authenticity, creating a strong sense of loyalty to brands that they consider authentic.…

David Henriques

As with all marketing, social media trends can change drastically from year to year and this is especially true when it comes to social media platforms in China. As social media sites continue to develop their own niche, brands need to stay up-to-date on the latest platforms to market their business. Whether you are an experienced marketer or a marketer looking to venture into Chinese social media marketing, it’s helpful to know the most popular social media sites around.…

David Henriques
Weibo Marketing 2019

Weibo, was once herald as the only social media platform in China, but has since been overshadowed by the rise of WeChat and the growing popularity of Toutiao. It is true that we barely hear about Weibo marketing anymore, but Weibo is the second most popular social media platform in China. The company is continuing to experience significant growth with its user base nearing 500 million users.…

David Henriques

From the printing press to digital ads, advertising has changed with the times especially when marketing to China. Advertisement spending will continue to increase as the middle classes’ purchasing habits continue to fuel the market, but many foreign companies often fail to understand that the digital advertisement industry in China differs from the West. When advertising your business to the Chinese market, there are three important factors to remember: the digital landscape is fragmented, China is dominated by mobile, and Chinese consumers change quickly.…

David Henriques

With the rise of social media in this digital era, it’s no surprise that the fast-moving influencer industry has developed at an even more advanced pace. The digital age has seen a shift in marketing with the presence of KOL. KOL, better known as Key Opinion Leaders, are what consumers are drifting towards in hopes of finding some authenticity from the traditional approach of digital advertising.…

Stefan Kingham
Social Media Impact Report 2017

Kantar, the data, insight and consultancy division of WPP, has released its fourth annual China Social Media Impact report.

As opposed to other social media reports published during the year, Kantar’s impact report specifically focuses on qualitative research analysis and attempts to understand the reasons behind certain increases or decreases in user penetration or monthly active users, for instance.…

Stefan Kingham
Weibo User Research Banner

Welcome! We just came across a brand new Weibo data report that we think you’ll find extremely interesting.

The original Chinese report was published by Penguin Intelligence, a data intelligence agency owned by Tencent, and is based on data collected through sample surveys.

The report gives us some insights into how users behave on Weibo, to what extent they’re willing to consume, and why they use the platform in the first place.