Digital marketing on WeChat, simply put, cannot be ignored. In the mobile-first world of China, WeChat has built a ‘mobile lifestyle’ touching various aspects of users’ lives, with 60% of users opening the app more than 10 times per day and 40% seeking out information through official accounts and groups. WeChat continues to expand its ecosystem and has made significant milestones with the launch of WeChat Work and Mini Programs.…
Growth and adaptation have become the defining characteristics in the digital world and mobile technology exists at the intersection of communication and convenience. By leveraging the right mobile platform, organizations can easily share important information and connect employees with customers through a seamless interaction. There are now tools that automate procedures and tasks, which simplify and increase productivity and Tencent is continually spearheading the process.…
