If you’re wondering what shopping will look like 10 years from now, then look to China for the answer. With approximately US $630 billion in sales in 2015, China has the world’s largest and fastest growing online retail market. Research shows that a large number of Chinese consumers use their mobile devices to access the internet and make online purchases.
Greetings fellow marketers and WeChat enthusiasts, today we’re going to be discussing WeChat’s main feature, the WeChat Pay, and taking a closer look at the way it functions in Mainland China and Hong Kong.
While the WeChat Pay may seem like old news to those of you who’ve been living in Mainland China for several years now, it’s steadily making a name for itself in Hong Kong and is thus far relatively unknown abroad.