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WeChat mini programs Archives • Sekkei Studio BlogSekkei Studio Blog

WeChat mini programs Archive

In part one of this guide, we talked all about what WeChat mini programs are, and the latest trends and insights. In this part, we’re rolling up our sleeves and getting into practical advice for getting a mini program off the ground. To international brands it may appear daunting at first, the prospect of learning a new tech ecosystem, but it’s not as hard as it may appear, and the pay-offs are potentially huge.

When social networking super-app WeChat launched ‘mini programs’ in 2017, they were met with some scepticism. Some critics decried a lack of uptake among both businesses and users. Others posited that they were an almost-useless innovation, bound to struggle to gain widespread adoption, given the presence of already decent H5-enabled web apps. Fast-forward five years, however, and such critiques feel wrong-headed and anachronistic.

According to UNESCO, China has more students studying abroad than the other top 7 countries combined. In recent years, the number of Chinese students looking to study abroad has grown rapidly.

If you are looking to promote overseas schools in China, it’s important to know how to connect with your target audience. Here, we examine the particular qualities Chinese people value in education, and the best digital marketing practices for generating student leads.

Wine and Spirits China

China’s rapidly developing alcohol and wine market continues to provide exciting opportunities for beers, wines and spirits professionals who are looking for sustainable ways to export their brand to the middle kingdom.

With the Chinese wine market expected to reach a revenue of US$25.929 million in 2021 and a year-on-year CAGR growth of 5.34% between 2021 to 2025, the wine industry in China shows no signs of slowing down.

F&B China

China’s F&B import market continues to provide exciting opportunities for foreign brands and export professionals as the Chinese consumer preferences for healthy and imported foods gives rise to new developments in China’s e-commerce sector.

As the online market for live seafood, fresh meat, and seasonal fruits and vegetables expands, F&B brands will need to adapt their digital marketing strategies if they want to create meaningful customer relations.

wechat trend 2020

Whether you’re just starting out with a fresh WeChat account or have been tasked with growing an established one, it’s never a bad idea to stay on top of key updates, new trends and major announcements revolving around WeChat marketing. 2020 will be a busy year for WeChat, with a range of updates and changes that will help to advance and evolve the platform, and provide new opportunities for both users and brands.