In Part 1 of our WeChat Advertising Guide 2022, we did a deep dive on what advertising looks like on WeChat, the features that are available for targeting an audience, and payment and bidding options. Here in Part 2, we are going to look at how to get set up an account and campaigns, as well as best practices, for all brands, no matter their size.
WeChat – the omnipresent super-app that is an inextricable part of life in China as public transport, healthcare systems and steamed rice. It is a social media behemoth, one that brands looking to advertise in China should be very familiar with. In this two-parts WeChat Advertising guide, we’re going to do a deep dive on:
- What advertising looks like on WeChat
- The available features for targeting an audience
- Payment and bidding options
- How to get set up
- Best practices
Types of WeChat Ad
WeChat Moments are like the Facebook news feed, but boiled down to almost only the posts (AKA status updates) that WeChat friends make.
Digital marketing on WeChat, simply put, cannot be ignored. In the mobile-first world of China, WeChat has built a ‘mobile lifestyle’ touching various aspects of users’ lives, with 60% of users opening the app more than 10 times per day and 40% seeking out information through official accounts and groups. WeChat continues to expand its ecosystem and has made significant milestones with the launch of WeChat Work and Wechat Mini Programs.
WeChat Marketing is a critical marketing tool for any brand in China and has developed into an industry in its own right. One of the most striking features of WeChat is how dynamic and engaging it can be for branding especially with the addition of WeChat search function.
For brands entering the Chinese market, effective SEO on this platform can be a key element for generating a buzz for your brand, increasing traffic to your website and attracting new customers.
Since its official launch in 2011, WeChat has become one of the most indispensable social media platforms in China and most businesses with their eyes on the Chinese market will have heard of WeChat by now. WeChat marketing offers a dynamic way to connect with customers, bring brand awareness and collect consumer feedback. For Chinese consumers, it’s become something of an essential service, which means your brand really needs an effective strategy for the platform if you’re looking to succeed in China.
Across mobile and PC games, China is the largest and most lucrative gaming market on the planet, with an annual value of $29 billion. In 2016, mobile gaming alone accounted for 53% of total gaming revenue – reaching $14.6 billion. China is a mobile-first country with cheap, high performing mobile phones, which creates endless opportunities in the gaming market.
It’s that time of the year again ladies and gentleman, records are set to be broken and people all over the country are readying themselves to consume for the sake of consuming.
Yes you guessed it, Singles’ day is around the corner and how could you possibly not know about it?
From posters in subway stations to repeated ads on elevator screens (Don’t tell me you haven’t heard the Jingdong jingle!)
Hello to all readers!
This week we’ll be taking a closer look at several creative WeChat campaigns that have caught our attention in recent times.
WeChat’s ever-expanding functions provide marketers with brand new ways to connect with and spike the interest of potential customers.
From QR codes that lead to H5 games to shake functions that enable users to interact with people and brands around them, WeChat has taken social media marketing to a whole new level in which online-to-offline activations are increasingly popular and commonplace.