WECHAT Archive

WeChat Coupon Ads Banner

Greetings WeChat friends and welcome to the 3rd edition of the Ultimate Guide to WeChat ads in which we’ll be taking a closer look at the Coupon ads that have started popping up in WeChat’s Moments section.

This week’s post will give you an in-depth look at the manner in which Coupon ads are distributed on WeChat’s Moments section and how WeChat users can interact with these ads.

WeChat KOL Banner

Greetings WeChat enthusiasts and welcome to our second edition of the ultimate WeChat advertising guide in which we’ll be discussing advertising through Key Opinion Leaders, commonly known as KOLs.

For those of you who didn’t check out last week’s article, we put together a helpful tutorial for setting up ads on WeChat Moments. If on the other hand you’ve been there, done that and want to achieve a better overall understanding of WeChat advertising, this week’s edition will help you determine why you should advertise through KOLs and more importantly where to find them.

WeChat Moments

Over the next few weeks, we’ll be digging into each of WeChat’s advertising channels in order to help you determine which channels best suit your business.

In this week’s guide, we’ll take a look at WeChat Moments Ads and how to set them up.

In this step-by-step tutorial you will find detailed instructions on how to create ads in the WeChat backend.

Smartphone Video Player

WeChat launches video analytics to compliment recent web analytics integration

Following the recent launch of web analytics that finally gave WeChat marketers the opportunity to analyze user interactions within the web browser, WeChat have now taken things a step further by releasing a brand new analytics feature that grabs data from videos posted on the platform.

WeChat released an official statement last Thursday in which the company vowed to crack down on pyramid schemes coordinated by microbusinesses, more commonly referred to as Weishang.

What are online pyramid schemes?

Online pyramid schemes have been proliferating in China over the last few months and it was only a question of time before WeChat did something about it.

WeChat Web Analytics Featured Image

Greetings data junkies, ready for a surprise? Today we woke up to the news that WeChat had taken its’ analytics functionality to the next level with the addition of web analytics. That’s right, web analytics! Digital marketers have had access to in-app WeChat data for quite some time, but this takes things a step further.
WeChat’s previous data options were limited to interactions within the messaging interface but with the addition of web analytics, marketers can now analyze user interactions within WeChat’s web browser.