WECHAT Archive

Anastasia Masalova
2016 WeChat Data Report banner

Tencent has announced its 2016 WeChat Data Report at the WeChat Workshop Pro Edition that took place in Guangzhou on December 28th. According to the research, 50% of users use WeChat every day for at least 90 minutes. Daily active users reached 768 million in September, making a 35% growth year-over-year. What else has happened on China’s biggest social platform within the past year?…

Anastasia Masalova
2016 Roundup. Weibo vs WeChat banner

2016 is finally coming to an end. You’ve made the final preparations, your yearly budget is toted up along with a myriad of other things we need to wrap up before stepping into another chapter in history. Indeed, a lot has happened this year. I will let the zillions of journalists out there to recap the political, cultural, economic and other news that have been troubling people’s heads during the last year.…

Stefan Kingham
WeChat mini apps cover

As you’ve probably heard by now, WeChat have officially announced that application accounts, aka WeChat mini-apps, are in beta testing!

We’ve managed to get our hands on an EXCLUSIVE demo video as well as backend visuals, so you can see first hand what mini-apps will look like on your WeChat interface.

If this is the first time you’re hearing about WeChat mini-apps, read our description below and for those of you who just want to see what they’ll look like, scroll down to discover the first released visuals.…

Stefan Kingham
WeChat Public Account Ads Banner

It’s nice to have you back! If you’re reading this, you’re interested in advertising on WeChat and have therefore read our 3 previous advertisement guides before landing here. If not, I strongly suggest that you check them out if you’d prefer to advertise directly through the Moments feed, get to know the power of key opinion leaders or learn about Coupon ads.…

Stefan Kingham
WeChat Coupon Ads Banner

Greetings WeChat friends and welcome to the 3rd edition of the Ultimate Guide to WeChat ads in which we’ll be taking a closer look at the Coupon ads that have started popping up in WeChat’s Moments section.

This week’s post will give you an in-depth look at the manner in which Coupon ads are distributed on WeChat’s Moments section and how WeChat users can interact with these ads.

Stefan Kingham
WeChat KOL Banner

Greetings WeChat enthusiasts and welcome to our second edition of the ultimate WeChat advertising guide in which we’ll be discussing advertising through Key Opinion Leaders, commonly known as KOLs.

For those of you who didn’t check out last week’s article, we put together a helpful tutorial for setting up ads on WeChat Moments. If on the other hand you’ve been there, done that and want to achieve a better overall understanding of WeChat advertising, this week’s edition will help you determine why you should advertise through KOLs and more importantly where to find them.…

Stefan Kingham
WeChat Moments

Over the next few weeks, we’ll be digging into each of WeChat’s advertising channels in order to help you determine which channels best suit your business.

In this week’s guide, we’ll take a look at WeChat Moments Ads and how to set them up.

In this step-by-step tutorial you will find detailed instructions on how to create ads in the WeChat backend.…

Stefan Kingham
Smartphone Video Player

WeChat launches video analytics to compliment recent web analytics integration

Following the recent launch of web analytics that finally gave WeChat marketers the opportunity to analyze user interactions within the web browser, WeChat have now taken things a step further by releasing a brand new analytics feature that grabs data from videos posted on the platform.…