WECHAT Archive

Stefan Kingham
Social Media Impact Report 2017

Kantar, the data, insight and consultancy division of WPP, has released its fourth annual China Social Media Impact report.

As opposed to other social media reports published during the year, Kantar’s impact report specifically focuses on qualitative research analysis and attempts to understand the reasons behind certain increases or decreases in user penetration or monthly active users, for instance.…

Stefan Kingham
Foreigners on WeChat

If you enjoy reading our articles but don’t live in China, you might wonder why so much of our content is focused on WeChat.

Well, in the same way that it’s pretty much impossible for foreigners to avoid ever using Facebook, be it in a personal or professional capacity, WeChat has absolutely taken China by storm and locals aren’t the only ones using it.…

Stefan Kingham
WeChat mini-app stores banner

If you’ve been a regular reader for some time now, you might recall a piece we wrote back in September 2016 on the imminent release of WeChat mini-apps and how they were going to change the world.

It turns out we and most other digital experts completely overestimated the feature as mini-apps have been nothing short of a flop since landing on WeChat in January 2017.

Stefan Kingham
WeChat Wallet Banner

Greetings fellow marketers and WeChat enthusiasts, today we’re going to be discussing WeChat’s main feature, the WeChat Pay, and taking a closer look at the way it functions in Mainland China and Hong Kong.

While the WeChat Pay may seem like old news to those of you who’ve been living in Mainland China for several years now, it’s steadily making a name for itself in Hong Kong and is thus far relatively unknown abroad.…

Stefan Kingham
wechat-sogou-seo

Calling all SEO wizards, WeChat enthusiasts and social marketing aficionados!

Today we’ll be diving into the little-known world of WeChat SEO in order to gain a better understanding of WeChat’s current search functions, interpret the manner in which WeChat content is ranked within WeChat search and provide you with suggestions regarding the optimization of your WeChat public account.…

Anastasia Masalova
2016 WeChat Data Report banner

Tencent has announced its 2016 WeChat Data Report at the WeChat Workshop Pro Edition that took place in Guangzhou on December 28th. According to the research, 50% of users use WeChat every day for at least 90 minutes. Daily active users reached 768 million in September, making a 35% growth year-over-year. What else has happened on China’s biggest social platform within the past year?…

Anastasia Masalova
2016 Roundup. Weibo vs WeChat banner

2016 is finally coming to an end. You’ve made the final preparations, your yearly budget is toted up along with a myriad of other things we need to wrap up before stepping into another chapter in history. Indeed, a lot has happened this year. I will let the zillions of journalists out there to recap the political, cultural, economic and other news that have been troubling people’s heads during the last year.…

Stefan Kingham
WeChat mini apps cover

As you’ve probably heard by now, WeChat have officially announced that application accounts, aka WeChat mini-apps, are in beta testing!

We’ve managed to get our hands on an EXCLUSIVE demo video as well as backend visuals, so you can see first hand what mini-apps will look like on your WeChat interface.

If this is the first time you’re hearing about WeChat mini-apps, read our description below and for those of you who just want to see what they’ll look like, scroll down to discover the first released visuals.…

Stefan Kingham
WeChat Public Account Ads Banner

It’s nice to have you back! If you’re reading this, you’re interested in advertising on WeChat and have therefore read our 3 previous advertisement guides before landing here. If not, I strongly suggest that you check them out if you’d prefer to advertise directly through the Moments feed, get to know the power of key opinion leaders or learn about Coupon ads.…

Stefan Kingham
WeChat Coupon Ads Banner

Greetings WeChat friends and welcome to the 3rd edition of the Ultimate Guide to WeChat ads in which we’ll be taking a closer look at the Coupon ads that have started popping up in WeChat’s Moments section.

This week’s post will give you an in-depth look at the manner in which Coupon ads are distributed on WeChat’s Moments section and how WeChat users can interact with these ads.