WECHAT Archive

David Henriques

As with all marketing, social media trends can change drastically from year to year and this is especially true when it comes to social media platforms in China. As social platforms continue to develop their own niche, brands need to stay up-to-date on the latest platforms to market their business. Whether you are an experienced marketer or a marketer looking to venture into Chinese social media marketing, it’s helpful to know the most popular social media platforms around.…

Kwon Billingsley

Arguably one of the most creative innovations to come out of the Chinese digital landscape, WeChat Mini Programs (MPs) are at the forefront of disrupting how consumers interact with apps. What’s equally impressive is that MPs have no notable counterpart in the West. With more than 600 million users and over 1.5 million developers leveraging a brands reach, it’s simply impossible to ignore the boundless potential of how MPs serve as a digital marketing tool in China.…

David Henriques

From the printing press to digital ads, advertising has changed with the times especially when marketing to China. Advertisement spending will continue to increase as the middle classes’ purchasing habits continue to fuel the market, but many foreign companies often fail to understand that the digital advertisement industry in China differs from the West. When advertising your business to the Chinese market, there are three important factors to remember: the digital landscape is fragmented, China is dominated by mobile, and Chinese consumers change quickly.…

David Henriques
Chinese Search Engine

Search Engine Marketing aka SEM is widely applied as marketing method over Search Engine. It is one of the most effective ways to attract new customers in an increasingly competitive marketplace. With millions of brands out there all scrambling for the most effective marketing strategy, it’s never been more important to advertise efficiently online. Unlike the rest of the world where Google is the dominant force in search, the Chinese Search Engine market is constantly changing.…

David Henriques

Whether it’s Facebook and Twitter in the West or the unparalleled growth of WeChat and Little Red Book App in the East, social platforms have essentially become a catalyst to grow and develop a brand’s online presence from internally. The lines between social media marketing and search engine marketing have become increasingly blurred with many marketers and business owners looking for ways to optimize the two channels for traffic and conversions.…

David Henriques
Sogou

Web traffic is not, as many brands often assume, a simple vanity metric.

Rather, it’s understanding how to convert those numbers into conversions.

Learning how to effectively drive traffic to connect with Chinese consumers can boost your sales exponentially.

With China’s internet population now exceeding 800 million and over 60% of online shoppers researching products online before making a purchase, search engine marketing is one of the most important marketing channels to gain brand awareness in China.…

David Henriques

The vast and lucrative Chinese market offers a wide range of opportunities for B2B businesses. With a population of over 1.3 billion, breaking into the Chinese market can be very attractive to almost any business, but there have been a few notable companies that have come short trying to expand in the industry. As you might expect, B2B marketing operates differently in China than it does in the West.…

David Henriques

With the rise of social media in this digital era, it’s no surprise that the fast-moving influencer industry has developed at an even more advanced pace. The digital age has seen a shift in marketing with the presence of KOLs. KOL, better known as Key Opinion Leaders, are what consumers are drifting towards in hopes of finding some authenticity from the traditional approach of digital advertising.…

David Henriques

Since its official launch in 2011, WeChat has become one of the most indispensable social media platforms in China and most businesses with their eyes on the Chinese market will have heard of WeChat by now. WeChat marketing offers a dynamic way to connect with customers, bring brand awareness and collect consumer feedback. For Chinese consumers, it’s become something of an essential service, which means your brand really needs an effective strategy for the platform if you’re looking to succeed in China.…

David Henriques

WeChat, the ever-present social networking app, with over 1 billion users, has brands scrambling to set up shop and optimize new ways of engaging with their audience through this all-encompassing platform. WeChat continues to seek opportunities to evolve and finally outdid itself by venturing into e-commerce and even live-streaming. And it makes a great deal of sense as to why WeChat Mini Program has gained a lot of traction.…