Hello to all readers!

This week we’ll be taking a closer look at several creative WeChat campaigns that have caught our attention in recent times.

WeChat’s ever-expanding functions provide marketers with brand new ways to connect with and spike the interest of potential customers.

From QR codes that lead to H5 games to shake functions that enable users to interact with people and brands around them, WeChat has taken social media marketing to a whole new level in which online-to-offline activations are increasingly popular and commonplace.…