In Part 1 of our WeChat Advertising Guide 2022, we did a deep dive on what advertising looks like on WeChat, the features that are available for targeting an audience, and payment and bidding options. Here in Part 2, we are going to look at how to get set up an account and campaigns, as well as best practices, for all brands, no matter their size.
WeChat – the omnipresent super-app that is an inextricable part of life in China as public transport, healthcare systems and steamed rice. It is a social media behemoth, one that brands looking to advertise in China should be very familiar with. In this two-parts WeChat Advertising guide, we’re going to do a deep dive on:
- What advertising looks like on WeChat
- The available features for targeting an audience
- Payment and bidding options
- How to get set up
- Best practices
Types of WeChat Ad
WeChat Moments are like the Facebook news feed, but boiled down to almost only the posts (AKA status updates) that WeChat friends make.
Whether you’re just starting out with a fresh WeChat account or have been tasked with growing an established one, it’s never a bad idea to stay on top of key updates, new trends and major announcements revolving around WeChat marketing. 2020 will be a busy year for WeChat, with a range of updates and changes that will help to advance and evolve the platform, and provide new opportunities for both users and brands.
Whatever your industry, segment and audience, a considerable chunk of your customers are on social media. In order to boost your sales and increase your online awareness in China, marketing on WeChat is a great place to start. With so many active daily users, there is an almost endless supply of consumers to target and turn into paying customers.
It’s nice to have you back! If you’re reading this, you’re interested in advertising on WeChat and have therefore read our 3 previous advertisement guides before landing here. If not, I strongly suggest that you check them out if you’d prefer to advertise directly through the Moments feed, get to know the power of key opinion leaders or learn about Coupon ads.
Greetings WeChat friends and welcome to the 3rd edition of the Ultimate Guide to WeChat ads in which we’ll be taking a closer look at the Coupon ads that have started popping up in WeChat’s Moments section.
This week’s post will give you an in-depth look at the manner in which Coupon ads are distributed on WeChat’s Moments section and how WeChat users can interact with these ads.
Greetings WeChat enthusiasts and welcome to our second edition of the ultimate WeChat advertising guide in which we’ll be discussing advertising through Key Opinion Leaders, commonly known as KOLs.
For those of you who didn’t check out last week’s article, we put together a helpful tutorial for setting up ads on WeChat Moments. If on the other hand you’ve been there, done that and want to achieve a better overall understanding of WeChat advertising, this week’s edition will help you determine why you should advertise through KOLs and more importantly where to find them.
Over the next few weeks, we’ll be digging into each of WeChat’s advertising channels in order to help you determine which channels best suit your business.
In this week’s guide, we’ll take a look at WeChat Moments Ads and how to set them up.
In this step-by-step tutorial you will find detailed instructions on how to create ads in the WeChat backend.