One might think that building a website for a Chinese audience would be easy. Simply take the content from the original website, translate it, create a subdomain for Chinese users, and job done, right? Wrong. The way that people interact with the web varies around the world. Netizens in China have a fairly distinct set of expectations about how a website should look, feel, and navigate.
According to Unesco, in 2019, there were 6 million international students globally. More than one in six of these students came from just one country: China. The country’s huge population, decades of rising economic prosperity, and the cultural importance with which education is endowed, make the ‘Middle Kingdom’ by far the largest market for overseas schools looking to attract international students.
Brand localization has a wide range of scope, involving everything from the language and culture of the region to the attitudes of the buyers. Every market requires some amount of localization. But since there is a vast information gap about the Chinese market, it is even more important to understand more about China before entering the market.
Baidu Advertising is a powerful tool in the Chinese marketing arsenal. When used effectively, it can elevate a product or brand to eye-watering levels of exposure. When used badly, it can lead to huge costs and very little impact. Below, we look at several key considerations any marketer must understand and employ if they wish for success.
SEO (search engine optimization) marketing has, for some time now, been one of the most effective tools in the digital marketer’s toolkit. Learning its ins and outs is simply a must. While SEO in China is similar to elsewhere, it would be a mistake to apply the same approaches wholesale. First of all, the dominant search engine is Baidu.
According to UNESCO, China has more students studying abroad than the other top 7 countries combined. In recent years, the number of Chinese students looking to study abroad has grown rapidly.
If you are looking to promote overseas schools in China, it’s important to know how to connect with your target audience. Here, we examine the particular qualities Chinese people value in education, and the best digital marketing practices for generating student leads.
When adapting your business for China’s online ecosystem, one of the very first things you will need to focus on is website localization. Many user interface (UI) and user experience (UX) preferences and SEO strategies that work well in other countries, might not be appropriate for Chinese audiences.
There are numerous cultural and technical differences that you will need to consider when tailoring your site for China.
The vast and lucrative Chinese market offers a wide range of opportunities for B2B businesses. With a population of over 1.3 billion, breaking into the Chinese market can be very attractive to almost any business, but there have been a few notable companies that have come short trying to expand in the industry. As you might expect, B2B marketing operates differently in China than it does in the West.