Web Analytics Archive

David Henriques

Making informed strategic business and marketing decisions require the right tools. Luckily, with the data technology readily available, key decisions can be made confidently and generate an impact for long term success.

According to Deloitte research conducted on executives in the US, UK, and Asia, 59% of respondents say they use analytics in some capacity, and 49% say that analytics help them to make better decisions, revealing the importance of tapping into consumer data.…

Anastasia Masalova
2016 Roundup. Weibo vs WeChat banner

2016 is finally coming to an end. You’ve made the final preparations, your yearly budget is toted up along with a myriad of other things we need to wrap up before stepping into another chapter in history. Indeed, a lot has happened this year. I will let the zillions of journalists out there to recap the political, cultural, economic and other news that have been troubling people’s heads during the last year.…

Stefan Kingham
WeChat Web Analytics Featured Image

Greetings data junkies, ready for a surprise? Today we woke up to the news that WeChat had taken its’ analytics functionality to the next level with the addition of web analytics. That’s right, web analytics! Digital marketers have had access to in-app WeChat data for quite some time, but this takes things a step further.
WeChat’s previous data options were limited to interactions within the messaging interface but with the addition of web analytics, marketers can now analyze user interactions within WeChat’s web browser.…