Brand localization has a wide range of scope, involving everything from the language and culture of the region to the attitudes of the buyers. Every market requires some amount of localization. But since there is a vast information gap about the Chinese market, it is even more important to understand more about China before entering the market.
If you’re a business that is new to the Chinese market, or even if you’ve familiar with how the advertising industry works in China, Toutiao may have not been on your radar for the list of platforms to advertise your business. The Toutiao app, which is a popular destination for finding and curating content, offers a unique way for your business to showcase itself with its unique way of displaying ads.
When it comes to native advertising, timelines are carefully curated, news channels are simply structured, and social media platforms are perfectly personalized, delivering ads in just the right place to build genuine exposure. Chinese consumers tend to be enticed by products and services that provide a certain level of authenticity, creating a strong sense of loyalty to brands that they consider authentic.
As with all marketing, social media trends can change drastically from year to year and this is especially true when it comes to social media platforms in China. As social media sites continue to develop their own niche, brands need to stay up-to-date on the latest platforms to market their business. Whether you are an experienced marketer or a marketer looking to venture into Chinese social media marketing, it’s helpful to know the most popular social media sites around.
China is already more digitized than many spectators realize with one of the most active digital-investment and start-up ecosystems in the world. “Ecosystem” is a word that gets thrown around a lot in the tech industry, but this buzzword actually deserves a lot of attention. The digital tech rise in China has appeared to grow from overnight but far from inexplicable.