tiktok Archive

David Henriques

Short video platforms are incredibly popular because they have a high rate of user stickiness and are an easy to use way to connect with a large, targeted audience. Douyin and Kuaishou are two of the most used short-video platforms in China that are prefect for young, tech savvy consumers who take their phones with them everywhere.…

David Henriques
TikTok Advertising

If you truly want to connect with your target audience, you need to share with them on a regular basis. One of the most powerful ways to do this is through visual content. You could publish an article or share a picture, but one of the more personalized forms of consumer advertising is through video. That’s why it’s not too hard to see why TikTok is so popular these days — for one thing, it’s an easy-to-digest format that gives you an immersive full-screen interface of funny and interesting short clips.…