It’s that time of the year again ladies and gentleman, records are set to be broken and people all over the country are readying themselves to consume for the sake of consuming.
Yes you guessed it, Singles’ day is around the corner and how could you possibly not know about it?

From posters in subway stations to repeated ads on elevator screens (Don’t tell me you haven’t heard the Jingdong jingle!) and everything in between, China’s e-commerce giants are leaving nothing to luck as they plan ahead and build momentum ahead of the biggest online shopping day of the year.…