Foreign companies pour money into Baidu SEM (Search Engine Marketing) and Baidu SEO (Baidu Search Engine Optimization) every year, and for good reason. No doubt, the right SEM campaign can bring your company quick and effective results for marketing to Chinese consumers. Problem is – a lot of brands aimlessly set up ads, not knowing much about the process, and more than often don’t get the results they would like.…
In the age of the internet, everyone has something to say. Everyone has a story.
Not only has the internet and its countless platforms given a voice to anyone willing to speak up, it’s also created new lanes in which brands can reach potential customers. If used correctly, these lanes can bring brands closer to their targeted audience through storytelling and conversations.…
As you probably know, the majority of SEO campaigns tend to revolve around the Google algorithm. While most search engines follow in Google’s footsteps algorithm and update-wise, Baidu however, does not. With 80% of searches made in China being through Baidu, it’s not only a force to be reckoned with, ignoring it as a major player would be a huge mistake.…
Calling all SEO wizards, WeChat enthusiasts and social marketing aficionados!
Today we’ll be diving into the little-known world of WeChat SEO in order to gain a better understanding of WeChat’s current search functions, interpret the manner in which WeChat content is ranked within WeChat search and provide you with suggestions regarding the optimization of your WeChat public account.…
Creating your School’s Digital Marketing Strategy
From primary schools through to universities, educational organizations are becoming increasingly active online. Depending on their target market and the resources at their disposal, the marketing initiatives they put in place differ and while certain schools believe interacting with current and prospective students on social media is sufficient, others prefer to use the entire spectrum of online channels to convey their messages to a larger audience.…
New Google Search Analytics Report
– More data : Basic Search Query used to display things like ranking and Click Through Rate a very primary way.
– More advanced filters: Search type, Desktop/Tablet search or date, Google gives you the opportunity to dive much deeper into your analysis, enhancing differentiation and search personalisation.
– Smarter way of comparing data: cross metrics feature is the core of this release.…
Fortune Cookie’s new website is online
Fortune Cookie’s responsive website has been designed, developed and optimised for search engines by Sekkei Studio.
The first and only American Chinese food restaurant in Shanghai already called upon us to create their first monopage website. They liked it so much that they gave us a free hand to design the new one.…
Google Hummingbird (in analogy with the bird’s speed and accuracy) is the latest Google’s search algorithm. Hummingbird has been published in August (or beginning of September) but has only been announced on 2013/09/26. It would concern 90% of the world’s queries, even though its impact remains rather discreet.
Contrary to Google Penguin and Google Panda, Hummingbird is not based upon penalty but upon search results’ relevance.…
Baidu Web Master Tools: Baidu Zhanzhang
Baidu Zhanzhang is a very useful tool that helps your website to be indexed by Baidu easily and fast. It also helps to optimize your website and create a better online experience for all users.
There are many different powerful tools you can use at Baidu Zhanzhang.
First of all, create an account, it’s quite easy, no need too much explanation for it, I’m pretty sure you will handle it.…
Google new tool to disavow links
As announced by Matt Cutts last June, Google introduce yesterday (2012/10/16) its new tool to allow web masters to remove manually unnatural links pointing to their website.
Like Microsoft, and its Bing Master Tools, did few month ago, it’s now possible to access to this tool.
Curiously Google didn’t add the tool directly under Webmaster Tools (under “Optimization” for example?), but invits web master to directly reach this address:
Context
Since Penguin update last April 2012, Google started to penalize websites with artificial backlinks.…