From the printing press to digital ads, advertising has changed with the times especially when marketing to China. Advertisement spending will continue to increase as the middle classes’ purchasing habits continue to fuel the market, but many foreign companies often fail to understand that the digital advertisement industry in China differs from the West. When advertising your business to the Chinese market, there are three important factors to remember: the digital landscape is fragmented, China is dominated by mobile, and Chinese consumers change quickly.
Search Engine Marketing aka SEM is widely applied as marketing method over Search Engine. It is one of the most effective ways to attract new customers in an increasingly competitive marketplace. With millions of brands out there all scrambling for the most effective marketing strategy, it’s never been more important to advertise efficiently online. Unlike the rest of the world where Google is the dominant force in search, the Chinese Search Engine market is constantly changing.
From primary schools through to universities, educational organizations are becoming increasingly active online. Depending on their target market and the resources at their disposal, the marketing initiatives they put in place differ and while certain schools believe interacting with current and prospective students on social media is sufficient, others prefer to use the entire spectrum of online channels to convey their messages to a larger audience.
Current State of Mobile Advertisement
The global mobile advertisement is supposed to get close to 100 billion USD in 2016 (eMarketer figures – Global Ad spending).
How can we advertise targeting mobile users in 2015?
Search Engines Pay-Per-Click Ads:
Mobile advertisement is a part of Pay-Per-Click system (Google Adwords). You even can focus your efforts on mobile impressions (or decrease it).
New Google Search Analytics Report
– More data : Basic Search Query used to display things like ranking and Click Through Rate a very primary way.
– More advanced filters: Search type, Desktop/Tablet search or date, Google gives you the opportunity to dive much deeper into your analysis, enhancing differentiation and search personalisation.
– Smarter way of comparing data: cross metrics feature is the core of this release.
An official WeChat (Weixin) account require 500 followers to obtain the final approval. In order to help you build your marketing strategy on Wechat, we created a detailed tutorial: WeChat (Weixin) Marketing – A fast growing social marketing tool
Wechat is a mobile phone text and voice messaging communication service developed by Tencent in China.
Baidu PPC is the most powerful online marketing tool in terms of getting business fast in a short period. If you have the right campaign and well-planed marketing analysis and strategy for Baidu PPC, it can help your business grow in a way you can’t imagine.
Baidu PPC is very similar to Google AdWords.