search engine optimization Archive

Stefan Kingham
wechat-sogou-seo

Calling all SEO wizards, WeChat enthusiasts and social marketing aficionados!

Today we’ll be diving into the little-known world of WeChat SEO in order to gain a better understanding of WeChat’s current search functions, interpret the manner in which WeChat content is ranked within WeChat search and provide you with suggestions regarding the optimization of your WeChat public account.…

David Henriques
Google Hummingbird - Sekkei Studio

Google Hummingbird (in analogy with the bird’s speed and accuracy) is the latest Google’s search algorithm. Hummingbird has been published in August (or beginning of September) but has only been announced on 2013/09/26. It would concern 90% of the world’s queries, even though its impact remains rather discreet.

Contrary to Google Penguin and Google Panda, Hummingbird is not based upon penalty but upon search results’ relevance.…

David Henriques
Baidu Brand Zone Promotion

It is always annoying when an other company’s ads is above yours – especially if your customer is searching for one of your product or service.

It’s based on this analysis that Baidu imagined Brand Zone(百度品牌专区). Basically it is a promise of being in the first position in the results page.

 

Basic functions of Baidu Brand Zone

Generally, there is no picture on SERP – search engine result page.…

David Henriques
Logo Google

Google new tool to disavow links

As announced by Matt Cutts last June, Google introduce yesterday (2012/10/16) its new tool to allow web masters to remove manually unnatural links pointing to their website.

Like Microsoft, and its Bing Master Tools, did few month ago, it’s now possible to access to this tool.
Curiously Google didn’t add the tool directly under Webmaster Tools (under “Optimization” for example?), but invits web master to directly reach this address:

Google disavow links

 

Context

Since Penguin update last April 2012, Google started to penalize websites with artificial backlinks.…

David Henriques
SES Conference 2012 in Shanghai, China

Seekei Studio attended the SES (for Search and Social Marketing) conference 2012 in Shanghai, we covered the event and will share with you this quick overview.

SES Shanghai 2012 – Day one

Once in the luxurious Intercontinental Hotel in Shanghai, a commitee host was there to receive us and to give us our badges, precious document that would allows us to attend to two very informative days.

David Henriques
SEO - Search Engine Optimization

SES Conference in Shanghai, 16 – 18 April 2012

SES (for Search and Social Marketing) is an important event for all online marketers in the world. Indeed, since 13 years, many professionals are moving especially to attend these events that have locations around the world: Toronto, Hong-Kong, San Francisco…

For the second year, the SES conference will take place in Shanghai, in China, the 16 – 18 April 2012.…

David Henriques

As everyone remember, Google’s Panda update on February 24th, 2011. For this “Panda-versary”, the SEObook website make an infographic to help us understand about the effect of the algorithm 1 year after it first released.

Here is a sum up of the infographic realized by SEO book:

Before Panda:

  • Too much content farms
  • Relevancy was primarily link-driven
  • Too much low content pages

Google’s algorithms and Google’s brand started to be precept in a negative way. …

David Henriques

Unless your SEO manager has been buried in a cave since last year, you must already know about the famous Google Panda update. But what is Panda exactly?

Yeah, it’s an animal… a lazy one… but in Google terms, Panda is more a quality filter on search results, than a bear fond of bamboo. Indeed, Google decided to remove non-relevant content / website from his database.…