Search engine Archive

David Henriques
Chinese Search Engine

Search Engine Marketing aka SEM is widely applied as marketing method over Search Engine. It is one of the most effective ways to attract new customers in an increasingly competitive marketplace. With millions of brands out there all scrambling for the most effective marketing strategy, it’s never been more important to advertise efficiently online. Unlike the rest of the world where Google is the dominant force in search, the Chinese Search Engine market is constantly changing.…

David Henriques

The New Year is upon us and moving forward at full speed. If you’ve got plans to increase sales in China through website traffic, then a better understanding of the world’s second largest search engine should be on the top of your priority list.

what is baidu search engine?

If you’re not already familiar with Baidu, now’s the time to get better acquainted.…

David Henriques
Sogou

Web traffic is not, as many brands often assume, a simple vanity metric.

Rather, it’s understanding how to convert those numbers into conversions.

Learning how to effectively drive traffic to connect with Chinese consumers can boost your sales exponentially.

With China’s internet population now exceeding 800 million and over 60% of online shoppers researching products online before making a purchase, search engine marketing is one of the most important marketing channels to gain brand awareness in China.…

David Henriques

China’s internet population just passed a major milestone with 802 million people now actively using the internet and over 81.1 percent of the population are search engine users. Over 60% of Chinese consumers do extensive research before purchasing a product or service with the majority of the research being done on Baidu. As one of the most important digital marketing practices, search engine optimization is essential to a company’s success in China’s online marketplace.…

Raphael
Google Penguin 3.0 update

Every webmaster and online marketers have waited for an official release date of Google Penguin 3.0, the new Google algorithm aiming to penalize those who don’t follow the rules of search engine optimisation. At Sekkei Studio, developers and marketers use to work closely together to provide a perfect user-experience for worldwide clients. Of course, we did not miss anything of Google Penguin 3.0 update.…