PPC Campaign Archive

David Henriques

Baidu search optimization is an all-important marketing strategy for brands trying to attract customers, drive website traffic, and grow their business in the Chinese market. But search optimization can be a strenuous task to handle if you don’t know how to differentiate between Baidu SEM and Baidu SEO. To be truly successful with Baidu marketing, you’ll need to understand search optimization and know when to use SEM or SEO to have the most effective campaign.…

Raphael
Sensor-Ad-SekkeiStudio

Current State of Mobile Advertisement

The global mobile advertisement is supposed to get close to 100 billion USD in 2016 (eMarketer figures – Global Ad spending).

How can we advertise targeting mobile users in 2015?

Search Engines Pay-Per-Click Ads:

Mobile advertisement is a part of  Pay-Per-Click system (Google Adwords). You even can focus your efforts on mobile impressions (or decrease it).…