Content has become one of the most used methods brands interact with their customers and a well-designed, easy to use website is key for any business to be successful. Websites tend to flourish on the quality of their content, but more than often too many resources go to the creation of content over anything else. While that’s undeniably important, there’s little thought put into how brands should curate the content they have on their webpage, to ensure the content remains up to date.