Last week, China just completed its mid-year e-commerce shopping festival known as “618”. 618 refers to June 18th, which was the anniversary of JD at first. It then became the second-largest e-commerce shopping festival in China, only behind Singles Day (November 11, aka: Double 11). Possibly, it is the second-largest shopping festival in the world.
The annual “618 Shopping Festival” has become a significant target of business for all e-commerce platforms as the most important consumer battleground in the first half of the year.