O2O Archive

6 Tips for Marketing to Chinese Consumers

Customer or brand loyalty is considered to be the bread and butter of what keeps business alive especially when Marketing to Chinese Consumers. Thanks to the digital era, a brand’s reputation has never been more important and when considering how to convert a potential audience into loyal customers, you need to first determine how you want to connect with them.

WeChat o2o market news POS payment - Sekkei Studio

WeChat to launch a new POS Payment: WeiPOS

Wechat is now offering a new payment service. Offline stores could soon use a customized POS machine that completed with Wechat payment, could allow its users to buy an offline (physical) product through an online payment service.

How does it works?

When buying something in a physical store, the merchants types the total amount in the WeiPOS machine that will then generate a QR code.