Across mobile and PC games, China is the largest and most lucrative gaming market on the planet, with an annual value of $29 billion. In 2016, mobile gaming alone accounted for 53% of total gaming revenue – reaching $14.6 billion. China is a mobile-first country with cheap, high performing mobile phones, which creates endless opportunities in the gaming market.
Current State of Mobile Advertisement
The global mobile advertisement is supposed to get close to 100 billion USD in 2016 (eMarketer figures – Global Ad spending).
How can we advertise targeting mobile users in 2015?
Search Engines Pay-Per-Click Ads:
Mobile advertisement is a part of Pay-Per-Click system (Google Adwords). You even can focus your efforts on mobile impressions (or decrease it).