In the age of personalization, businesses must always make sure to tailor their messages to suit different personas and targeted consumers. For B2B businesses in the China market, the spread of digital channels and devices can make it difficult for B2B marketers to accurately target users with the right messages.

However, through using a variety of marketing strategies and automation tools, B2B marketers can automate anything between segmented email delivery and managing omni-channel marketing campaigns.…