Live streaming Archive

David Henriques

When it comes to brand exposure you have quite a few options that you can pursue; there is social search optimization, social media marketing, Baidu Ads, along with many other forms of marketing. You may have come across the term affiliate marketing, or performance-based marketing while searching for avenues to improve your Chinese marketing strategy.…

David Henriques

With the explosion of recent digital success from trending platforms such as Douyin, Toutiao and WeChat mini programs, it can be easy to forget the power and relevance of Weibo.

However, don’t be quick to dismiss the influence of Weibo as it is still arguably one of the most influential social media platforms in China.

With its user base getting closer to the 500 million mark, the marketing potential of this platform is quite vast.…

David Henriques

There is no denying that social media is one of the best methods for engaging consumers and raising brand awareness in China, as the country has a remarkable high mobile device penetration rate. Consumers in China who once compared products and prices by shopping in malls are now utilizing short videos to make purchase decisions.

Short videos have seen exponential growth in China and are gradually becoming one of the major ways that Chinese consumers are recording and sharing information.…

Stefan Kingham
Chinese reality TV: The rise of live streaming apps

Whether you’re into it or not, live streaming is something you’ve most certainly come across in China.

Not to say that live streaming doesn’t exist elsewhere (it does), but these forms of mobile self-expression somehow always seem to excel over here.
Maybe that has something to do with the popularity of internet celebrities in China, built upon the success of social media KOLs.…