Live streaming Archive

David Henriques
TikTok vs Kuaishou: Hottest Short-Video Apps for New Business Opportunity

Short video platforms are incredibly popular because they have a high rate of user stickiness and are an easy to use way to connect with a large, targeted audience. Douyin and Kuaishou are two of the most used short-video platforms in China that are prefect for young, tech savvy consumers who take their phones with them everywhere.…

David Henriques
Beauty & Cosmetics Marketing Guide for China

The rise of brand-savvy buyers has forever changed the way Chinese shoppers consume media, especially when it comes to beauty and cosmetics. To be successful within the Chinese cosmetics marketing, you don’t have to be a big cosmetic brand like L’Oréal, Estee Lauder or SK-II; smaller brands still have the opportunity to excel as long as they understand the value of personalization.…

David Henriques

When it comes to brand exposure you have quite a few options that you can pursue; there is social search optimization, social media marketing, Baidu Ads, along with many other forms of marketing. You may have come across the term affiliate marketing, or performance-based marketing while searching for avenues to improve your Chinese marketing strategy.…

David Henriques
How the Rise of Short Videos Platforms is Important for your Brand

There is no denying that social media is one of the best methods for engaging consumers and raising brand awareness in China, as the country has a remarkable high mobile device penetration rate. Consumers in China who once compared products and prices by shopping in malls are now utilizing short videos to make purchase decisions.

Short videos have seen exponential growth in China and are gradually becoming one of the major ways that Chinese consumers are recording and sharing information.…

Stefan Kingham
Chinese reality TV: The rise of live streaming apps

Whether you’re into it or not, live streaming is something you’ve most certainly come across in China.

Not to say that live streaming doesn’t exist elsewhere (it does), but these forms of mobile self-expression somehow always seem to excel over here.
Maybe that has something to do with the popularity of internet celebrities in China, built upon the success of social media KOLs.…