Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /home/sekkei/www/www/blog/wp-content/themes/goblog/options/ReduxCore/extensions/customizer/extension_customizer.php on line 286

Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /home/sekkei/www/www/blog/wp-content/themes/goblog/options/ReduxCore/extensions/customizer/extension_customizer.php on line 299

Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /home/sekkei/www/www/blog/wp-content/themes/goblog/options/ReduxCore/extensions/customizer/extension_customizer.php on line 325

Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /home/sekkei/www/www/blog/wp-content/themes/goblog/options/ReduxCore/extensions/customizer/extension_customizer.php on line 337

Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /home/sekkei/www/www/blog/wp-content/themes/goblog/options/ReduxCore/extensions/customizer/extension_customizer.php on line 356
Live streaming Archives • Sekkei Studio BlogSekkei Studio Blog

Live streaming Archive

The fashion industry in China is one of the most exciting possibilities for any foreign brands who want to expand their current reach. The industry is constantly evolving and growing, with Chinese consumers using clothing as an outlet of expression in an otherwise strict environment.

Such is the lucrative nature of the fashion industry; many foreign brands are trying to exploit this audience.

From a recent report released by the Chinese company YouWant (specialized in live commerce and Chinese social media data), Sekkei Studio has summed up 12 main insights on Live Commerce in 2022 China. Factors like products type, price, shoppers age, gender, Chinese calendar events and eCommerce features are influencing the Chinese Live Commerce trends in a unique way.

China's Cosmetics Market

China is the world’s second largest cosmetics consuming market. The marketing channels are booming in China, making it easier for foreign brands to enter the market. Moreover, the local consumer interest in overseas cosmetic products remains high. In this article, we will provide an overview of the China’s cosmetics market and how to market cosmetic brands using the right China digital marketing practices for 2022.

Last week, China just completed its mid-year e-commerce shopping festival known as “618”. 618 refers to June 18th, which was the anniversary of JD at first. It then became the second-largest e-commerce shopping festival in China, only behind Singles Day (November 11, aka: Double 11). Possibly, it is the second-largest shopping festival in the world.

The annual “618 Shopping Festival” has become a significant target of business for all e-commerce platforms as the most important consumer battleground in the first half of the year.

It’s time for the second installment of our snapshot guide to Little Red Book (aka RED, aka xiaohongshu) for 2022! In Part 1 of this guide, we introduced what the platform is, what it looks like, its users, their behaviour, and ads. This time around we’re looking more carefully at RED as an e-commerce platform. What are the most popular products?

Is 小红书 (Little Red Book, aka RED) all it’s cracked up to be? Or is it just a flash in the pan, a one-hit wonder, an over-hyped fad, bound to go the way of Vine and MySpace? It’s hard to tell. One thing’s for sure – in the last few years, it’s gone from being a relatively niche platform, used almost exclusively to share cosmetics tips, to a full-blown social commerce powerhouse.

Tmall Livestreaming Guide Part 2

In Part 1 of our Tmall Live-Streaming guide, we introduced live commerce on Tmall, its rising significance for brands based in and outside of China, the various types of shoppers to target and a detailed step-by-step process on how to get started. Here in Part Two, we’re going to outline 12 best practices for maximum success, whether your brand is just starting or willing to take things to the next level.

Live-streaming Tmall

In Part 1 of our 2022 Tmall Live-streaming Guide, we will detail what Live Commerce is, why brands should live-stream on Tmall, what sort of shoppers to expect when doing so, and the step-by-step process to getting a brand set up to live-stream on Tmall from opening an enterprise account and a live-streaming account to your first broadcast.