Little Red Book Archive

David Henriques

Ask almost anyone what to include in your Chinese social media strategy and you’re likely to hear WeChat, Weibo and Baidu in the response.  It’s no secret that having a presence on the bigger social media platforms will always be an important part of your digital marketing strategy, but brands seem to get lost in the noise of millions of posts and tweets from the well-known platforms.…

David Henriques

China’s frequently growing middle class and younger generation are continually contributing to the rapid growth of the luxury goods market. Just as e-commerce is becoming more social — social media is becoming more sales centric and word-of-mouth is one of the most convincing approaches for this phenomenon called social shopping. Social shopping has gone from being a nice thought up idea to a vital asset in any company’s toolkit when expanding to China, but if any one type of platform is best suited to ride the wave then it’s the Little Red Book (RED), locally known as Xiao Hong Shu. …

David Henriques

China has a multifaceted digital economy that everyone seems to want a chunk of. With over 1.4 billion people and China’s surging strength in digital innovation, there’s a good chance that your target market is here. But, entering the market alone doesn’t make it just start showering money for your business. For your business to get a hold of the market share, you need to at least come in prepared with a well thought out, content marketing strategy.…