KOLs Archive

China KOL Marketing

In the race to go digital – while pursuing likes, shares, followers, clicks and reposts – it’s vital for brands to make sure that they have a diversified Key Opinion Leader – KOL campaign strategy. The concept behind the influencer industry is far from new with celebrities providing an extra shove to a brand’s reputation.

China’s frequently growing middle class and younger generation are continually contributing to the rapid growth of the luxury goods market. Just as e-commerce is becoming more social — social media is becoming more sales centric and word-of-mouth is one of the most convincing approaches for this phenomenon called social shopping. Social shopping has gone from being a nice thought up idea to a vital asset in any company’s toolkit when expanding to China, but if any one type of platform is best suited to ride the wave then it’s the Little Red Book (RED), locally known as Xiao Hong Shu.

kol marketing

With the rise of social media in this digital era, it’s no surprise that the fast-moving influencer industry has developed at an even more advanced pace. The digital age has seen a shift in marketing with the presence of KOL. KOL, better known as Key Opinion Leaders, are what consumers are drifting towards in hopes of finding some authenticity from the traditional approach of digital advertising.

TikTok for the Chinese Digital Marketing Sphere

If you’ve taken part in a digital marketing event in China, you’ll know by now that the digital landscape is extensive and ever-changing. Even in a digital landscape where everything changes at the blink of an eye, the explosive growth of ByteDance’s Douyin app—or TikTok to give it its official English name, is astonishing to say the least.