KOCs Archive

Tmall Livestreaming Guide Part 2

In Part 1 of our Tmall Live-Streaming guide, we introduced live commerce on Tmall, its rising significance for brands based in and outside of China, the various types of shoppers to target and a detailed step-by-step process on how to get started. Here in Part Two, we’re going to outline 12 best practices for maximum success, whether your brand is just starting or willing to take things to the next level.

Live-streaming Tmall

In Part 1 of our 2022 Tmall Live-streaming Guide, we will detail what Live Commerce is, why brands should live-stream on Tmall, what sort of shoppers to expect when doing so, and the step-by-step process to getting a brand set up to live-stream on Tmall from opening an enterprise account and a live-streaming account to your first broadcast.

Social commerce – the overlap of shopping and community online – has come to the fore globally in the last couple of years. Partly due to the fact that it’s been literally impossible for most people to get out, shop, and socialise physically, and partly due to the changing digital media landscape, more and more people are choosing to buy things online.

Tmall vs Tmall Global

In the era of digitalization, China’s e-commerce market has continued to grow and adapt to meet the ever-changing demands of Chinese consumers and merchants. These developments have brought about the emergence of multiple e-commerce platforms and has led to the market dominance of Chinese online retail. In this highly competitive market, the leading platforms are JD.com,

Fintech China 2021

The Rise and Future of Fintech in China

China’s Fintech industry is continuing to develop as more and more companies are looking to expand into this constantly growing market. With services such as mobile banking, insurance, virtual data rooms, Fintech M&A and wealth management, Fintech is now an integrated part of the day-to-day operations of e-commerce in China.

wechat trend 2020

Whether you’re just starting out with a fresh WeChat account or have been tasked with growing an established one, it’s never a bad idea to stay on top of key updates, new trends and major announcements revolving around WeChat marketing. 2020 will be a busy year for WeChat, with a range of updates and changes that will help to advance and evolve the platform, and provide new opportunities for both users and brands.