In-Feed ads are one of the most popular ads types nowadays, and many companies have gradually shifted from search ads to in-feed ads. Because of this, in-feed advertisers need to stay ahead of the industry trend especially in the fierce competitive environment like China. They also need to understand potential competitors through a systematic competitor analysis, which involves industry market, product strategy, user audience, and ad placement strategy.
Brands rely on Baidu native advertising more and more because it creates a level of trust and drives engagement in a way that blends in with the user experience.
Baidu still maintains the largest market share when it comes to search and native ads follow the form and function of Baidu at the core.
When it comes to this type of advertising, Baidu in-feed ads are one of the most effective forms of native ads to reach your audience in China.