Much has been said about the three-way battle between Chinese internet giants Baidu, Alibaba and Tencent (commonly referred to as BAT) and the different digital fields in which they compete, including e-commerce and mobile payments.

But despite being a fiercely competitive “market” with the potential to influence each company’s long-term success in China, little is actually known about the impact of digital red envelopes on the Chinese internet industry and what we can expect from this mysterious feature in the near future.…