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machine learning and seo

Unless you’ve been living under a rock, you’ve surely heard about machine learning over the past couple years. At its core, machine learning allows computers to continuously learn without needing to be reprogramed; they evolve and change with the data they process.

While you may not realize it, machine learning is present all around you. Everything from those targeted ads you’ll see online to the movies Netflix suggests you is based partially on machine learning.

Raphael

A New Way to Promote Apps on the Play Store – Google Play App Ads 

1 billion users,  in 190 different countries, that’s the amazing performance of the Google Play Store, the online platform used by Android devices owners when they’re seeking great Apps to download.

Through this major PlayStore system update, Google aims to catch internet users attention while they download apps.…

Raphael
Google Search Analysis - SekkeiStudio

New Google Search Analytics Report

–       More data : Basic Search Query used to display things like ranking and Click Through Rate a very primary way.

–       More advanced filters: Search type, Desktop/Tablet search or date, Google gives you the opportunity to dive much deeper into your analysis, enhancing differentiation and search personalisation.

–       Smarter way of comparing data: cross metrics feature is the core of this release.…

Raphael

Google Analytics “not provided” 3 years later

Since 2011, Google decided to hide part of data showed to their GA users.

Even if Google has improved a lot UX and usability during the last few months/years, this data encryption makes things highly complicated dealing with organic traffic tracking.

Which keywords are used by users to reach my website?…

Raphael
Google Penguin 3.0 update

Every webmaster and online marketers have waited for an official release date of Google Penguin 3.0, the new Google algorithm aiming to penalize those who don’t follow the rules of search engine optimisation. At Sekkei Studio, developers and marketers use to work closely together to provide a perfect user-experience for worldwide clients. Of course, we did not miss anything of Google Penguin 3.0 update.…

David Henriques
Google Hummingbird - Sekkei Studio

Google Hummingbird (in analogy with the bird’s speed and accuracy) is the latest Google’s search algorithm. Hummingbird has been published in August (or beginning of September) but has only been announced on 2013/09/26. It would concern 90% of the world’s queries, even though its impact remains rather discreet.

Contrary to Google Penguin and Google Panda, Hummingbird is not based upon penalty but upon search results’ relevance.…