google analytics Archive

David Henriques

Making informed strategic business and marketing decisions require the right tools. Luckily, with the data technology readily available, key decisions can be made confidently and generate an impact for long term success.

According to Deloitte research conducted on executives in the US, UK, and Asia, 59% of respondents say they use analytics in some capacity, and 49% say that analytics help them to make better decisions, revealing the importance of tapping into consumer data.…

Raphael
Google Analytics Cohort Analysis - Sekkei Studio

Since a few weeks, Google is providing a brand new feature to its users, allowing to go  a little bit deeper into traffic analysis differentiation, especially regarding goals and conversion. This time-based beta release allows testing effectiveness of content, forms, products, or even ads : Google Cohort Analysis.

Google Analytics Cohort Analysis

What is Google Cohort Analysis new beta feature?

Raphael

Google Analytics “not provided” 3 years later

Since 2011, Google decided to hide part of data showed to their GA users.

Even if Google has improved a lot UX and usability during the last few months/years, this data encryption makes things highly complicated dealing with organic traffic tracking.

Which keywords are used by users to reach my website?…