Google Adwords Archive

Stefan Kingham
google adwords spending 2017

Granted, the title might surprise you. Rest assured though, we certainly don’t mean to question the power of Google Adwords!

What we’re really asking is “how much money is Google Adwords making on an annual basis and who’s contributing to that PPC revenue?”

To get straight to the point, revenues generated on Google Adwords accounted for 97% of Google’s overall income in 2015.

Raphael

Top Adwords Ads Spenders – Who Spends the Biggest Amount of Money on Adwords?

Adwords-Spending-Rank

Amazon, the online retailer, spends nearly 157 million dollars on Adwords in one year – Priceline Group spends about 82 million dollars, as well as the telecommunication provider AT&T. Expedia and the software company Microsoft are part of the top 5 Adwords spenders as they dedicate respectively 71.6 and 67.1 million dollars to Google Advertisement yearly.…

Raphael

A New Way to Promote Apps on the Play Store – Google Play App Ads 

1 billion users,  in 190 different countries, that’s the amazing performance of the Google Play Store, the online platform used by Android devices owners when they’re seeking great Apps to download.

Through this major PlayStore system update, Google aims to catch internet users attention while they download apps.…

Raphael
Sensor-Ad-SekkeiStudio

Current State of Mobile Advertisement

The global mobile advertisement is supposed to get close to 100 billion USD in 2016 (eMarketer figures – Global Ad spending).

How can we advertise targeting mobile users in 2015?

Search Engines Pay-Per-Click Ads:

Mobile advertisement is a part of  Pay-Per-Click system (Google Adwords). You even can focus your efforts on mobile impressions (or decrease it).…

Raphael

Google Analytics “not provided” 3 years later

Since 2011, Google decided to hide part of data showed to their GA users.

Even if Google has improved a lot UX and usability during the last few months/years, this data encryption makes things highly complicated dealing with organic traffic tracking.

Which keywords are used by users to reach my website?…