The Gaming market in China is full of surprises, opportunities, and challenges. As of 2021, it is the largest in the world, with 706 million gamers generating a whopping US$46.6bn. It is also, however, among the most regulated. There are occasional months-long holds on approving new game licenses, controls on the number of hours certain individuals may play, and strict content supervision.
In this article, let’s look at how the companies Tapjoy, Applovin, Vungle, and Unity are doing wonders for Gaming. The mobile gaming industry has shot through the roof in the past few years, and that is no mere coincidence. The following segments will overview the key players that are forging the path of becoming the biggest entertainment industry in the world.
The Chinese mobile game industry has gained a lot of momentum over the past years and promoting your mobile game has become just as important as designing your levels or enhancing your user interface. Given the enormous size and growing popularity of the gaming world, brands have started spending more money to come up with creative ideas to market their games.
With over a billion potential gamers, many brands are taking part in the action and have increasingly talented developers to call upon to dominate the Chinese gaming industry. We’ve watched mobile gaming become a mainstream consumer activity where app developers themselves have become household names and even WeChat mini games have amassed nearly half a billion users.
Across mobile and PC games, China is the largest and most lucrative gaming market on the planet, with an annual value of $29 billion. In 2016, mobile gaming alone accounted for 53% of total gaming revenue – reaching $14.6 billion. China is a mobile-first country with cheap, high performing mobile phones, which creates endless opportunities in the gaming market.