In the race to go digital – while pursuing likes, shares, followers, clicks and reposts – it’s vital for brands to make sure that they have a diversified Key Opinion Leader (KOL) campaign strategy. The concept behind the influencer industry is far from new with celebrities providing an extra shove to a brand’s reputation. Brands expect to see results when they partner with KOLs, which is why it can feel defeating when expensive campaigns result in low sales generation.…