When social networking super-app WeChat launched ‘mini programs’ in 2017, they were met with some scepticism. Some critics decried a lack of uptake among both businesses and users. Others posited that they were an almost-useless innovation, bound to struggle to gain widespread adoption, given the presence of already decent H5-enabled web apps. Fast-forward five years, however, and such critiques feel wrong-headed and anachronistic.
The fashion industry in China is one of the most exciting possibilities for any foreign brands who want to expand their current reach. The industry is constantly evolving and growing, with Chinese consumers using clothing as an outlet of expression in an otherwise strict environment.
Such is the lucrative nature of the fashion industry; many foreign brands are trying to exploit this audience.
What Is Douyin? It Is Not TikTok
International audiences are often told that Douyin is TikTok, which they will no doubt be familiar with, given that it’s the most successful short video app in history. While TikTok was born out of Douyin, and while it shares many common features, the two should be thought of as distinct.
From a recent report released by the Chinese company YouWant (specialized in live commerce and Chinese social media data), Sekkei Studio has summed up 12 main insights on Live Commerce in 2022 China. Factors like products type, price, shoppers age, gender, Chinese calendar events and eCommerce features are influencing the Chinese Live Commerce trends in a unique way.
China is the world’s second largest cosmetics consuming market. The marketing channels are booming in China, making it easier for foreign brands to enter the market. Moreover, the local consumer interest in overseas cosmetic products remains high. In this article, we will provide an overview of the China’s cosmetics market and how to market cosmetic brands using the right China digital marketing practices for 2022.
Last week, China just completed its mid-year e-commerce shopping festival known as “618”. 618 refers to June 18th, which was the anniversary of JD at first. It then became the second-largest e-commerce shopping festival in China, only behind Singles Day (November 11, aka: Double 11). Possibly, it is the second-largest shopping festival in the world.
The annual “618 Shopping Festival” has become a significant target of business for all e-commerce platforms as the most important consumer battleground in the first half of the year.
It’s time for the second installment of our snapshot guide to Little Red Book (aka RED, aka xiaohongshu) for 2022! In Part 1 of this guide, we introduced what the platform is, what it looks like, its users, their behaviour, and ads. This time around we’re looking more carefully at RED as an e-commerce platform. What are the most popular products?
Is 小红书 (Little Red Book, aka RED) all it’s cracked up to be? Or is it just a flash in the pan, a one-hit wonder, an over-hyped fad, bound to go the way of Vine and MySpace? It’s hard to tell. One thing’s for sure – in the last few years, it’s gone from being a relatively niche platform, used almost exclusively to share cosmetics tips, to a full-blown social commerce powerhouse.