digital advertising Archive

David Henriques
Native advertising

When it comes to native advertising, timelines are carefully curated, news channels are simply structured, and social media platforms are perfectly personalized, delivering ads in just the right place to build genuine exposure. Chinese consumers tend to be enticed by products and services that provide a certain level of authenticity, creating a strong sense of loyalty to brands that they consider authentic.…

David Henriques
Performance marketing

Whether it’s WeChat advertising, Weibo marketing, or Baidu PPC campaigning, any business that creates an advertisement wants to know how it’s received by prospective customers. As advertising becomes more apparent, businesses are looking past branding to build marketing strategies with measureable results. Performance marketing campaigns give marketers the capacity to measure any and everything from brand exposure to conversion rates.…

David Henriques

From the printing press to digital ads, advertising has changed with the times especially when marketing to China. Advertisement spending will continue to increase as the middle classes’ purchasing habits continue to fuel the market, but many foreign companies often fail to understand that the digital advertisement industry in China differs from the West. When advertising your business to the Chinese market, there are three important factors to remember: the digital landscape is fragmented, China is dominated by mobile, and Chinese consumers change quickly.…

Stefan Kingham
WeChat Moments

Over the next few weeks, we’ll be digging into each of WeChat’s advertising channels in order to help you determine which channels best suit your business.

In this week’s guide, we’ll take a look at WeChat Moments Ads and how to set them up.

In this step-by-step tutorial you will find detailed instructions on how to create ads in the WeChat backend.…