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Data Archive

07 December

Why Sogou can be the next big thing in Search

Written by David Henriques
David Henriques
banner

Web traffic is not, as many brands often assume, a simple vanity metric. Rather, it’s understanding how to convert those numbers into conversions. Learning how to effectively drive traffic to connect with Chinese consumers can boost your sales exponentially. With China’s internet population now exceeding 800 million and over 60% of online shoppers researching products online before making a purchase, search engine marketing is one of the most important marketing channels to gain brand awareness in China.…

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Baidu, Data, digital marketing campaign, Search engine, WECHAT China Digital, SEO & SEM Leave a Comment
16 November

How to Nurture your Audience and Convert them into Loyal Customers via Digital Marketing in China?

Written by David Henriques
David Henriques
banner

Customer or brand loyalty is considered to be the bread and butter of what keeps business alive especially when marketing to China. Thanks to the digital era, a brand’s reputation has never been more important and when considering how to convert a potential audience into loyal customers, you need to first determine how you want to connect with them.…

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brand credibility, china, customer loyalty, Data, O2O, Social CRM China Digital Leave a Comment
03 January

2016 WeChat Data Report

Written by Anastasia Masalova
Anastasia Masalova
2016 WeChat Data Report banner

Tencent has announced its 2016 WeChat Data Report at the WeChat Workshop Pro Edition that took place in Guangzhou on December 28th. According to the research, 50% of users use WeChat every day for at least 90 minutes. Daily active users reached 768 million in September, making a 35% growth year-over-year. What else has happened on China’s biggest social platform within the past year?…

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analytics, Chinese social media, Data, WECHAT WeChat Leave a Comment
19 July

WeChat launches new video analytics feature

Written by Stefan Kingham
Stefan Kingham
Smartphone Video Player

WeChat launches video analytics to compliment recent web analytics integration

Following the recent launch of web analytics that finally gave WeChat marketers the opportunity to analyze user interactions within the web browser, WeChat have now taken things a step further by releasing a brand new analytics feature that grabs data from videos posted on the platform.…

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analytics, Data, video, WECHAT WeChat 1 Comment
06 July

WeChat launches Web Analytics feature

Written by Stefan Kingham
Stefan Kingham
WeChat Web Analytics Featured Image

Greetings data junkies, ready for a surprise? Today we woke up to the news that WeChat had taken its’ analytics functionality to the next level with the addition of web analytics. That’s right, web analytics! Digital marketers have had access to in-app WeChat data for quite some time, but this takes things a step further.
WeChat’s previous data options were limited to interactions within the messaging interface but with the addition of web analytics, marketers can now analyze user interactions within WeChat’s web browser.…

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Data, Web Analytics, WECHAT WeChat Leave a Comment
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