Customer or brand loyalty is considered to be the bread and butter of what keeps business alive especially when Marketing to Chinese Consumers. Thanks to the digital era, a brand’s reputation has never been more important and when considering how to convert a potential audience into loyal customers, you need to first determine how you want to connect with them.
Tencent has announced its 2016 WeChat Data Report at the WeChat Workshop Pro Edition that took place in Guangzhou on December 28th. According to the research, 50% of users use WeChat every day for at least 90 minutes. Daily active users reached 768 million in September, making a 35% growth year-over-year. What else has happened on China’s biggest social platform within the past year?
WeChat launches video analytics to compliment recent web analytics integration
Following the recent launch of web analytics that finally gave WeChat marketers the opportunity to analyze user interactions within the web browser, WeChat have now taken things a step further by releasing a brand new analytics feature that grabs data from videos posted on the platform.
Greetings data junkies, ready for a surprise? Today we woke up to the news that WeChat had taken its’ analytics functionality to the next level with the addition of web analytics. That’s right, web analytics! Digital marketers have had access to in-app WeChat data for quite some time, but this takes things a step further.
WeChat’s previous data options were limited to interactions within the messaging interface but with the addition of web analytics, marketers can now analyze user interactions within WeChat’s web browser.