Kantar, the data, insight and consultancy division of WPP, has released its fourth annual China Social Media Impact report.
As opposed to other social media reports published during the year, Kantar’s impact report specifically focuses on qualitative research analysis and attempts to understand the reasons behind certain increases or decreases in user penetration or monthly active users, for instance.
2016 has been a striking year for Tencent. As one of the China’s social media and gaming giants, Tencent has become the most valuable company in Asia. Not to mention, it is also one of the top 10 in the world by market capitalization thus far.
Besides being a major player in the fields of e-commerce, information and entertainment, the firm has also been investing in the world’s biggest startups, throwing around a whooping amount of cash.
Tencent has announced its 2016 WeChat Data Report at the WeChat Workshop Pro Edition that took place in Guangzhou on December 28th. According to the research, 50% of users use WeChat every day for at least 90 minutes. Daily active users reached 768 million in September, making a 35% growth year-over-year. What else has happened on China’s biggest social platform within the past year?
2016 is finally coming to an end. You’ve made the final preparations, your yearly budget is toted up along with a myriad of other things we need to wrap up before stepping into another chapter in history. Indeed, a lot has happened this year. I will let the zillions of journalists out there to recap the political, cultural, economic and other news that have been troubling people’s heads during the last year.
Welcome readers. Let me get something off my chest.
When I first decided to write on this topic and performed my usual internet research, I was amazed to see just how little Westerners knew about China’s digital prowess.
Now I’m not talking about unimportant websites with small budgets underestimating China’s digital knack, I’m talking about internationally-renown news websites claiming that China’s digital ecosystem is “steadily growing and catching up” with its Western counterparts.
Whether you’re into it or not, live streaming is something you’ve most certainly come across in China.
Not to say that live streaming doesn’t exist elsewhere (it does), but these forms of mobile self-expression somehow always seem to excel over here.
Maybe that has something to do with the popularity of internet celebrities in China, built upon the success of social media KOLs.
Greetings WeChat enthusiasts and welcome to our second edition of the ultimate WeChat advertising guide in which we’ll be discussing advertising through Key Opinion Leaders, commonly known as KOLs.
For those of you who didn’t check out last week’s article, we put together a helpful tutorial for setting up ads on WeChat Moments. If on the other hand you’ve been there, done that and want to achieve a better overall understanding of WeChat advertising, this week’s edition will help you determine why you should advertise through KOLs and more importantly where to find them.
