Baidu Archive

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baidu content marketing

Before you can expect any sort of traffic or sales online in China, you first need to impress the all-mighty gatekeeper of search engine visibility: Baidu. Just like the west, no holistic digital marketing strategy is complete without a proactive approach to SEO. In this context, proactive means having fresh, useful and consistent content across a variety of platforms; not just on your website.…

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baidu seo

For a while, many search marketers were wary of investing in Baidu search. Ranking organically was seen as a difficult task, especially among the plethora of ads littering the SERPs. With new laws and regulations put in place last year, 2016 was seen as a “coming of age” for Baidu. So with that said, here’s why you should invest in Baidu for the remainder of this year and the future!…

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Baidu SEO

As you probably know, the majority of SEO campaigns tend to revolve around the Google algorithm. While most search engines follow in Google’s footsteps algorithm and update-wise, Baidu however, does not. With 80% of searches made in China being through Baidu, it’s not only a force to be reckoned with, ignoring it as a major player would be a huge mistake.…

Anastasia Masalova
The Fathers of Baidu. The Story Behind the Curtains
Founded in 2000 by Robin Li and Eric Xu, in just 15 years Baidu has become one of the largest search engines in the world. But the road to success wasn’t as smooth as some might think. The company went through a myriad of ups and downs, facing significant challenges with its competitors. It was an arduous labor, the risk and determination made by thousands of people that put Baidu on the place it is now.
David Henriques
Baidu Brand Zone Promotion

It is always annoying when an other company’s ads is above yours – especially if your customer is searching for one of your product or service.

It’s based on this analysis that Baidu imagined Brand Zone(百度品牌专区). Basically it is a promise of being in the first position in the results page.

 

Basic functions of Baidu Brand ad

Generally, there is no picture on SERP – search engine result page.…